Analytic CRMs

Did you know that where you click on a webpage, how much of a video you watch, and just generally everything you do on a website is tracked? It’s not as creepy as it sounds, we promise. Analytic CRMs report users’ actions on a website or app. Using this CRM allows you to collect customer …

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Spread the Word with Social Marketing

Short-term methods for growing your business The first, and most difficult, task for a small business to do is to be discovered. Everyone is competing for consumers’ attention, possibly the same consumers. You think you’re the most important business on the planet while everyone else is thinking they are the most important. How do you …

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Increasing Conversions 276% for $577 in Paid Advertising

We’ve spoken about the importance of having really intriguing content to build credibility for your business. Now that you have this content, how do you focus on getting it in front of the right people? Nothing is free, you have to spend money to make money. Let’s talk about how. There are quite a few …

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Content Marketing to Build Credibility and an Audience

It’s no secret that content marketing is key to building an audience online. Content is often termed as the King of the Internet. Over time, the only thing that has changed is that quality content has become even more important. Recent changes to Google’s algorithm have stressed the importance of quality content. Regardless of your …

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“The Cobbler’s Kids Have No Shoes”…Is a Cop Out Excuse.

As a CRM company, you would assume we are tracking all of our customer’s data through our own app, right? Nope. But that’s okay – for now. We are a young company that has grown organically, since Alex coded the first version of Lantern (previously Teleforce). He literally coded the app because a company he was sharing …

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The Small Business Revolution

What is the reason to be part of a small company over a large and influential organization? There are likely more than a few reasons to choose that path, here are some I’ve plucked from the open web: Autonomy Adaptability to change Sense of ownership Wide range of roles Casual Atmosphere The above reasons are …

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