Analytic CRMs

Did you know that where you click on a webpage, how much of a video you watch, and just generally everything you do on a website is tracked? It’s not as creepy as it sounds, we promise. Analytic CRMs report users’ actions on a website or app. Using this CRM allows you to collect customer …

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Helpdesk CRM

You’ve been there. The app you use to basically organize your life is not saving your work. Or your email is not actually sending email. Hey, technology isn’t perfect and bugs are out there!  That’s where helpdesk CRMs come into play. They are a type of CRM niche that facilitates service ticket requests to customer …

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SEO Basics

SEO. Search engine optimization. You may have brushed this topic off as a buzzword, but not so fast, buddy. This is the important process of improving the visibility of your website or web page in search results naturally (or “organically”), without the assistance of paid ads. Why is this important? Proper SEO will help your …

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Spread the Word with Social Marketing

Short-term methods for growing your business The first, and most difficult, task for a small business to do is to be discovered. Everyone is competing for consumers’ attention, possibly the same consumers. You think you’re the most important business on the planet while everyone else is thinking they are the most important. How do you …

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Small Business CRM: Your First Tool

Technology is responsible for the wave of innovation that created the industrial revolution. It created the rise in large corporations over artisans that ran small business. Though small businesses keep the country running, corporations are encompassing the markets. More and more people have become corporate drolls, only dabbling with passion projects in their free time. …

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Social Currency, Unlike Bitcoin, Actually Matters

When creating a social strategy, it’s important to determine which channels you’re going to be active on. For Lantern, we focus on Facebook, Twitter and some Linkedin. It doesn’t make sense for a B2B company like ours to have Pinterest or Instagram accounts. Focus on the few correct channels then devote time building a reputation …

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Technology is your friend; Measure your success

Actions aren’t worth anything unless you can determine their value. It’s easy to pay for a conference and determine how much business came from it. How are you currently doing that online? Is twitter bringing you business? Blog posts? Comments you’ve made on other posts? Without measuring conversions, you have no way of knowing what …

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Treat Social Media Marketing Like Real Life

Let’s talk about social. Everybody wants to get into social media marketing to have their business noticed. Some think there is some ‘get rich quick’ way that will gain them thousands of followers or likes to gain instant success. Bad business owner! Bad! Social media is nothing more than a remote asynchronous avenue for you to …

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