Don’t be Droll over Social Media

In our social world, an important part of business marketing and client communication is the use of social media. Along with this channel of communication comes the responsibility of conversation and promoting brand awareness in an engaging, yet informative way. What’s the happy balance of promoting yourself versus helping the customer find what they’re looking …

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Work-Life Balance: Working on Vacation

I’m writing this on a four hour train ride from Ancona to Venice, Italy. This is the last leg of a two-week backpacking trip, before a week in Rhode Island with my family. If you’re properly consumed in your work, you should love it enough to be thinking about it without having it be a …

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When to Hire

Companies come in from all industries and backgrounds, but all have the same goal: growth. Growth of product, customer base, funding, and ultimately, of success. Our LanternCRM team has grown organically. The hiring and onboarding process is one that Alex took on thoughtfully from the very beginning. Once Alex and David launched Lantern after their …

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Marketing to your Target Audience

We put a lot of work into trying to do this successfully. It’s not easy, but the more you talk to your customers, the more you will learn the words they use. That will direct successful marketing to your target audience. Let’s entertain a scenario… As a small business, you are finally ready to expand …

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Why We Entered a Crowded Market

If you’re a new business, one of the hardest hurdles to overcome is letting people know that you exist. When your business is young, there isn’t much money for marketing to throw around. Instead, smart teams focus on guerrilla style tactics to build awareness. In the early days of Salesforce.com, Marc Benioff pulled quite a …

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