Analytic CRMs

Did you know that where you click on a webpage, how much of a video you watch, and just generally everything you do on a website is tracked? It’s not as creepy as it sounds, we promise. Analytic CRMs report users’ actions on a website or app. Using this CRM allows you to collect customer …

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Airbnb v. Hotels

The sharing economy is what brought us Lyft and Uber, the ride-sharing services, but what this collaborative consumption trend was started by is a little, remarkable company called Airbnb. We have seen the sharing economy absolutely BOOM in the past few years. You’re not using those power tools? Rent them out!  This shift in how …

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Helpdesk CRM

You’ve been there. The app you use to basically organize your life is not saving your work. Or your email is not actually sending email. Hey, technology isn’t perfect and bugs are out there!  That’s where helpdesk CRMs come into play. They are a type of CRM niche that facilitates service ticket requests to customer …

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Blogging Tips for Businesses

We recently shared some social marketing methods for growing your business, and want to expand on one particular tool: blogging. Blogging can be a useful way to brand yourself as an expert in your industry and become the go-to source of information for customers, both current and potential. There are steps that you can take …

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Dell v. IBM

It was a boy in his late teens that can be credited for starting the personal computing revolution. He wasn’t afraid of the corporate giants. In this case, when asked by his father, “What do you want to do with your life?” Michael Dell—then a freshman in college—already had his goal. “I want to compete …

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Go Do Things: How to OWN THAT PROJECT as an Intern

You’re an incredible intern with super sick skills to utilize. You are definitely making progress with your internship, but maybe you are doing projects in which you don’t feel like you’re taking charge. You’re kind of just doing what the ‘ole boss person says and you’re gaining experience, but not to the level in which …

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6 Stages of Getting Acclimated to the Tech Startup Environment

Maybe you’re a recent college grad and the uncertainty and risk associated with the startup world is something that intrigues you. Or maybe you’re a mid-career professional looking for something “non-corporate.” No matter your intentions, you’re here now! You’re in one of the fastest growing industries, doing something that’s techy and important, I’m sure. Here …

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4 Qualities of a Rad Candidate and 4 Traits of a Gnarly Company

Rad Intern: You’re looking for a stellar intern to help your startup with marketing, development, PR, design, operations, or a million other things in which you need help.  Here are the traits Lantern looked for in its intern search: 1. Well-spoken and articulate Lantern used a pretty unconventional application process. First, applicants were to call …

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Getting the Most Out of the Internship Experience

Through this blog post series, I will be discussing what I am learning as a marketing intern at an Austin tech startup and what a company can do to utilize an intern’s time and talents to the fullest extent. Hey new friend. If you’re reading this, it’s probably because you’re interested in being an intern …

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